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Excel Media, UMG’s branding entertainment arm, operates at the intersection of Madison Avenue and Vine, where brand marketing and Hollywood meet.  Leveraging UMG’s global media platform to offer and create 360-degree content and brand integration opportunities, Excel Media provides a variety of entertainment marketing opportunities to established and emerging brand partners, allowing them to connect with consumers in relevant and engaging ways.

Excel Media uses out-of-the-box models to create strategic partnerships between filmmakers, influencers and brands by producing brand driven long-form digital films in partnership with Universal Media Group.

At the same time, Excel Media creates and develops new consumer brands and brings them to market utilizing UMG’s film, television, sports and digital platforms to create global awareness and relevance.

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